Lipton contrast from the success of the marketing of domestic tea enterprises

Is all hair types Business Food Force "Mid-Autumn Festival Festival Time" Marketing, more important holiday shopping season, nature must be the nerves tight tea business, preparing a new round of selling climax. About business marketing tea, Lipton can not talk about 1848, Chief of the Royal Botanic Gardens Greenhouse 20 000 living far from China's tea tree, 17,000 seeds, and eight between Chinese tea workers, from the rapid rise tea industry in India, the tea market in the UK 90% of the original suppliers of tea, traditional English tea is also formed. Although the majority of Lipton tea and positioning of various Chinese products, but its success today is worth learning from national companies of tea, for being the birthplace of the Chinese people like tea, they want to be sure, not us in the international scene is not a brilliant brand of tea, do not want to see our average export price of tea in India, Sri Lanka is also low, do not want the Japanese have the Shensui culture of tea ceremony "was postponed and will not see our way out of the tea factory has 70,000 not long Lipton. domestic companies and Lipton tea, is not comparable, the Lipton tea sold for a hundred years around the world, based on the industry standard and excellent tool marketing, especially in its marketing materials, such as expanding and strengthening its own tea brand domestic companies must understand, learn, not mechanically, but its essence is certainly not a bad thing. In some production processes Tea of communication between entrepreneurs find most of them are technical training, has many years experience of contact with the tea is absolutely the first division and the production of the appreciation of tea, cooking teacher, usually stress cultivation of tea, tea ceremony and tea and historical contexts. But people who know that the tea does not mean you can serve decent tea. Today, the shops, the tea "as a" channel "of entrepreneurs, apparently more marketing planning and sales management need to change, otherwise we can only sell good tea "agricultural products" tea tea tea factory, tea shops, supermarkets and so on-sale is necessary for the process properly combined, in the year about 500 million kg in the market before the expansion of consumption, we must trust the tea marketing companies a way out of the way in a market segment of the country, and even the world. Marketing a: focus axésThé market instead of product more than 95% of sales of domestic firms "slow" type, the problem then tea in the classification and the regional characteristics of its own copy, rather than differences in the requirements trading market of consumers. For example, in Yunnan Province to make tea for sale in West Lake Longjing tea from Zhejiang, Fujian, Guangdong and Tieguanyin, which is over 85% of consumers can not distinguish between grades and good and bad tea, but virtually no brand recognition, if sales depend on both the mouth mouth, and promotion of the mouth, the price to see the proprietor of a general introduction and the credibility of Historically, the price a bit steep for a drink sips of test purchase. This passive form of tea business selling situation, terminals of all the initiatives in each of them in the hands of sales terminal tea rooms and shopping malls are a great example of this a little better, or take Proponents of initiatives to promote the sale of tea sales in motion, or too slow. As consumers become more sophisticated, and after 80, 90 after the young become the largest consumer of tea to the most urgent business of building brands to generate sales when. Lipton, however, different varieties of tea products divided into different categories, and constantly creating new flavors and experiences of users, aimed at consumers quick and easy to drink a cup of tea needs, attract a large number young people and office workers. The official website, Lipton tea in a dynamic sense of humor in video set points for the consumer to achieve the objective of this tea are: keeping the body light, the reproduction of Youth, the essence of mind, fatigue, durability, etc, all the different functions of products to meet different tastes of different ages, different needs of consumers, making it a clear target market, marketing can be a big problem. C is the most pressing domestic tea break where the products of the tea companies that the various sub-functions "instant noodle products, and best record, and blind us to the consumer and the deep culture of tea a little more difficult and longer used commercially, as saying, "the daily needs of sauce tea vinegar in tea", "should be used every day, it's lunchtime, leisure things need not order the collection of Petty Bourgeoisie weeks or simply that the time was when the function tea products, popular and, after a day of tea before the emergence of corporate brands have become possible.

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